“Going UP”

Our HSE Elevator Pitch

John Loupos 4-27-2019

So, there you are, standing in the elevator when somebody asks you, “What’s this Hanna Somatics stuff you do?” And you’ve got thirty seconds to catch their interest (Wow, that sounds cool! Have you got a card?), or lose them forever (Hmmm, okay sounds cool. This is my floor…).

Hanna Somatics is based on the complex principles of neurophysiology and neuroplasticity, and we HSE practitioners have all undergone an extensive training program to gain our expertise. Yet in the age of Tweets and woefully short attention spans the public that stands to benefit from our unique services has been conditioned to digest new information in short sound bites. How can we practitioners encapsulate the totality of our special gift to humanity into a catchy one- or two-sentence phrase without compromising our ethics or overall message?

At this year’s convention I’ll be facilitating a discussion to explore this very challenge…to help you get your Somatics message across to potential clients in a way that they can relate to, and even be intrigued by.

John Loupos, CHSE is certified by both the Novato Institute and by Somatic Systems Institute where he studied directly with protégés trained by Thomas Hanna. John is founder of The Pain & Mobility Clinic, and of Jade Forest Kung Fu/ Tai Chi (home of PMC) in Cohasset, Ma., and author of, The Sustainable You—Somatics and the Myth of Aging. John also sits on the Board of Directors for the Association for Hanna Somatic Education (AHSE).